Higher Rankings = Higher Sales

The world’s most popular and powerful search engine is currently Google. When business owners talk about getting their website onto Page 1, they generally mean Google.

Basically, any business that has a website. And these days, if you are in business, frankly you need a website.

The first thing you will need to do is to identify the main keywords and phrases people might typically use to find your business online. Who is your ideal customer? Where do they live? Are they mainly local to your business? Or might they be national, or international? What is their age group? Does what you do or sell have a gender bias? What sort of websites, blogs or forums does your ideal customer frequent? How do they access the internet primarily? Is it via a PC, or is it more likely to be via a tablet or mobile phone?

Once you have built up a mental image of your ideal customer, it’s time to start thinking about your SEO campaign – Google’s keyword tool and keyword question tool can help you identify the sort of keywords and phrases your target audience is most likely to use to find a business like yours. This can be an ideal starting point.